Beneficiaries of Certification, continued
- Increase its confidence that employees have a consistent understanding of their professions and are operating from one store of knowledge.
- Increase customer confidence by showing that employees meet certification requirements and are consistent in their practices.
- Use certification to differentiate itself from competitors in sales and corporate-image marketing.
- Establish certification as part of a career-development roadmap for employees.
- Use certification as a criterion for hiring, promotion, and downsizing.
- Set standards by which project management performance can be measured.
The third group of beneficiaries is Customers. With certified professionals serving them, customers should have greater confidence in the performance of the products, or services that they buy. Why? Because work performed by certified professionals means that:
- Services or products have been created and delivered in a consistent manner that meets professional standards.
- The qualifications of consultants or others can be confirmed through official records and references.
- The performing individual has the capability to produce goods and services based on professional standards.
The next group, Professional Societies, derive value from conducting certification programs through the society or by partnering with others. For them, the value of certification is in being recognized as leaders and builders of their profession.
To get and keep this recognition, professional societies are continually challenged to stay current with state-of-the-art practices. This was difficult enough when a society focused on only a specific profession or “slice” of a profession; it is even more difficult as, increasingly, companies and industries acknowledge that effective project management is key to their success.
Professional Societies that successfully respond to this challenge can reasonably expect added value to their organizations in these ways and more:
- Attracting new members and retaining current ones.
- Seeing the standards, that the organization helped to establish, being adopted by companies, industries, and even countries.
- Being recognized as an organization that aids the evolution of the project management profession.
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The Project Management Community, our fifth group, has a need for opportunities for individual growth and professional improvement. A project management certification program enhances the stature of the profession and supports the expansion of a project management curriculum.
- The value or benefits of certification to the project management community include the following:
- Professional standards are available for improving individual performance.
- Goals may be established to support professional growth.
- Consistency in project management practices builds upon the community strengths.
- The project management body of knowledge is expanded as its community shares new knowledge.
Certification also benefits the Public because they receive greater value through products and services when project management is properly designed and implemented in a work environment.
The Public continually demands improvements in products and services. Project management has the capability to support those changes necessary to deliver faster, better, and less expensive products and services – when individuals and organizations work together to design project management systems and to implement those systems in a consistent manner.
Four of the value items that project management certification can deliver to the public are:
- Less expensive products and services.
- A better grade of products and services.
- Confidence that certified individuals will perform in a consistent ethical manner.
- Advances in project management systems, including processes and practices, can lead to improved delivery of products and services.
Certification leads to improved products and services at a minimum of cost while delivering benefits to many. Project management growth in design and implementation continues to advance when efforts such as certification are established.
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