CDMS (Certified Digital Marketing Specialist)
This exam will take place in English. This exam consists of 50 multiple-choice questions and it has a 60 minutes duration. Pass score: 35/50 or 70%.
This certification benefits professionals in all areas, as it demonstrates the professional’s knowledge of digital marketing practices and also applying them in product management.
What will be assessed in this exam:
The topics required in this exam will be based on knowledge about Target Audience, Customer, Consumer, Prospect, Subscriber, Lead Types, B2B x B2C, User Experience, E-mail Marketing, Vertical and Horizontal Scale, Types of Competition, Types of Funnel, Launch Types, Market Research, CPC, CPA, CPM, CTR, SEO, OKR, KPI, BCG Matrix, GE Matrix, Porter’s Forces, 4Ps, Organic Marketing, Direct Marketing, Paid Marketing, Operational Marketing, Content Marketing , Affiliate Marketing, Remarketing, Customer Relationship Management, Online Marketing, Digital Marketing, Inbound Marketing, Outbound Marketing, Content Curation, Google My Business, Google Analytics, Google Trends, Google Adwords.
Please read the following carefully before proceeding:
• You may take the exam immediately or within 3 months from payment date.
• Once the exam is purchased and taken you won’t be eligible for a refund.