The knowledge required in this exam will be based on basic topics: Target Audience, Customer, Lead Types, E-mail Marketing, Vertical and Horizontal Scale, Sales Funnel, BCG Matrix, GE Matrix, Organic Marketing, Paid Marketing, Remarketing, Inbound Marketing, Outbound Marketing, Google My Business, Google Adwords, Facebook Ads, Personal Marketing, Product Lifecycle, Persona, Online and Offline Strategies, Seed Launch, Segment, Positioning, Types of Audience, Digital Bait, Conversion, Brand Recognition, Engagement Marketing, Traffic, Reach, User Behavior, User Experience, MVP, SEO, SEM.