The topics required in this exam will be based on knowledge about Target Audience, Customer, Consumer, Prospect, Subscriber, Lead Types, B2B x B2C, User Experience, E-mail Marketing, Vertical and Horizontal Scale, Types of Competition, Sales Funnel, Launch Types, Market Research, CPC, CPA, CPM, CTR, SEO, OKR, KPI, BCG Matrix, GE Matrix, Porter’s Forces, 4Ps, Organic Marketing, Direct Marketing, Paid Marketing, Operational Marketing, Content Marketing , Affiliate Marketing, Remarketing, Customer Relationship Management, Online Marketing, Digital Marketing, Inbound Marketing, Outbound Marketing, Content Curation, Google My Business, Google Analytics, Google Trends, Google Adwords.